Practical thinking on competitive intelligence, video monitoring, and turning information into action.
Klue is built for 500-person B2B SaaS companies with dedicated competitive-intel teams. CiteClip is built for 5-20 person agencies serving multiple clients. Here's how to tell which one actually fits your shop — without the sales-deck spin.
Read articleCrayon is one of the most established competitive-intel platforms in B2B SaaS. CiteClip is a narrower tool built for a lower price point. Here's an honest look at where they overlap, where they don't, and how to choose.
Read articleManual competitor monitoring looks free — nobody's invoicing you for it. But it's absorbed directly into strategist time at your loaded hourly rate, and at most agencies the real cost is between $2,500 and $4,000 per client per month. Here's the math nobody runs until it's too late.
Read articleManual YouTube monitoring is fine for one or two channels. Past that, you start missing things. Here's the specific breakpoint where switching to a tool pays for itself — and how to decide when you've hit it.
Read articleBattlecards go stale in weeks when the underlying intelligence is a snapshot. Here's how to build a battlecard sourced from video that stays current and gives sales teams specific ammunition — with proof links that close deals.
Read articleYouTube has become a primary channel for product launches, thought leadership, and industry updates. Here's how agencies can systematically monitor competitor activity without watching hours of video.
Read articleA practical template for delivering competitive intelligence to clients in a format that's easy to scan, act on, and trust. Includes structure, examples, and tips for making updates a retention tool.
Read articlePricing changes are one of the highest-signal competitive events — and they're increasingly announced in video before they appear on a pricing page. Here's how to catch them early.
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