SEO + GEO glossary

Short, cited definitions for the SEO + GEO terms solo SaaS founders actually need. Each page opens with a one-sentence “X is Y” definition, extractable by ChatGPT, Perplexity, Claude, and Google AI Overviews.

AI search / GEO

• Generative Engine Optimization (GEO)

  Generative Engine Optimization (GEO) is the practice of structuring web content so AI search engines like ChatGPT, Perplexity, Claude, and Google AI Overviews cite it as a source.

• llms.txt

  llms.txt is a plain-text manifest file placed at a website's root (like robots.txt) that describes the site's purpose, key content, and audience in a format AI search engines can extract cleanly.

• Google AI Overviews

  Google AI Overviews are the AI-generated answer summaries that appear at the top of Google search results for many queries, citing the underlying sources the answer was extracted from.

SEO strategy

• Content gap analysis

  Content gap analysis is the process of comparing your site's published content against competitors' to find topics they cover (and rank for) that you don't, surfacing the next article to write.